On Sexual Double Standard Essay Example | Topics and Well Written Essays - 750 words

On Sexual Double Standard - Essay Example Guys will take advantage of her, use her, and try to get her to bed. She will have a hard time having girlfriends as she will surely be avoided and despised out of disgust. Men are not exempt from double standards. Having friends from the opposite sex during a relationship is also subject to the sexuality of who's making friends with whom. Girls will always justify their relationships with other guys since they are "always in control of their emotions" and are "able to separate boyfriends from boy friends." The situation is a lot more different when guys are concerned. A man who has a close friend while in a relationship is always confronted and accused of dishonorable things. He may even be charged for keeping that friend in time of "loneliness." Double standard is but a bitter fact of life. The truth that standards are almost always applied more leniently to one gender than to another is a manifestation of huge injustice. Double standard greatly violates one tenet of justice known as impartiality-the principle that "same standards be applied to all people, without regard to subjective bias or favoritism." The existence of double standard clearly implies the toleration of discrimination, unfairness, inequality, and prejudice. Thus, double standard should cease to exist in order to promote justice in the society. Men and women should have a fair playing field where each receives equal reaction and recognition of what they "do" and not of what they "are." The widespread double standard in our society is due to various justifications. It is argued that sexual double standard is natural and that's the way things should be. Society has readily accepted that some things are naturally "men's" things while some are "women's." A good example of this is the widespread perception that men are polygamous, allowing them to sleep around even if they are in a relationship but women are expected to be faithful to their husbands. However, viewing that the existence of double standard as natural is also another way of accepting that prejudice and injustice are natural phenomena. The above illustrations of double standard emphasizes the fact that double standard tolerates misbehavior of one gender attributing this to "human nature." Infidelity is perceived to be acceptable when committed by male. The argument here is that, misbehavior should be totally reprimanded and eradicated as it destructs the morality of a community. Just think about the number of families being shattered by "father's night outs." Justifying moral degradation with double standard will not only endanger the moral fiber in the society but will tend to destroy it altogether. The equal right of both sexes is also tainted by double standard. A man who is attracted to a pretty woman can always ask her out. However, a woman asking a man out is less acceptable. The commencement of a relationship is seen as the "right" of every guy while ladies can only accept. It is argued that each man and woman should have the same right and opportunity not only in pursuing relationships but other important aspects. The existence of double standard only gives way to the famous perception that one sex is stronger while the other is relatively weaker. This unequal right irrefutable leads to oppression. The existence of double standard in the society creates an imbalance not only in the responsibility but rights of people. As

The Social Aspect of Computing Essay Example for Free

The Social Aspect of Computing Essay How has the online sharing of information, such as film and music, changed western buying habits? Record shops, cinemas, radio stations, video rental stores and even libraries are losing customers to the global trend that is OIS (Online Information Sharing the official MPAA and RIAA term for internet piracy). It once used to be a common sight to see small record shops filled with teens picking their favourite artists new records from the well stacked shelves, paying at the desk, discussing music with others and making new discoveries. It was not uncommon for people to buy or rent VHS tapes or sit at home listening to the radio. Piracy of course was alive here, the market for pirate radio, pirate tapes and pirated videos was enormous, the difference between then and today? Equipment. Nearly every person below 40 has a computer in MEDCs and also has the knowledge to share everything they want from their media collection with others. The most significant difference between the days of pirate radio and the days of worldwide networking is that you no longer need to know how it works to do it; millions of parents mindlessly expose their young kids to P2P networks such as KaZaA and LimeWire which are full of adult content, viruses and include open chat programs which might allow sexual predators access to their children. The first consumer P2P (peer-to-peer) network of note (others such as MC2 , Direct Connect and TinyP2P had existed before but were not widely adopted by the average user) called Napster allowed only for the sharing of music files such as WAVE and .mp3 (leading to MPEG 3 becoming the most popular music format in years to come). This was the most organised piracy or the time among teenagers and young adults through the internet but had problems in terms of the danger that faced the user (being caught) in that the centralized nature of the service meant that the server not only listed the files bring shared by members but all of the files passed through it in an effort to prevent the proliferation of malicious programs. This was extremely bad news for the user as Napster now had the IP address of each and every user, an integral flaw which would come back to bite the company and its user base later on before it could change its process and remove the evidence from its servers. Napster h ad finally made stealing music easy but was considered flawed by many in the IT community who wanted easier methods of sharing software, video and text files and a safer method of sharing music. Audiogalaxy was the first mainstream centralized P2P client that was capable (although not by design) of sharing any kind of file whatsoever, it gained popularity after the downfall of Napster and was the first time that the MPAA took note of file sharing software as connections became more capable of allowing fast download of high quality video. Audiogalaxy only indexed *.mp3 files, the obvious way round this limitation was found quickly: by (for example) naming a *.exe piece of software from tree.exe to tree exe .mp3. This made AG extremely useful for illegal distribution of both legally and illegally purchased data between users with experience in CGI and Batch (CGI parameters had to be edited to share non mp3 files) but was not as popular as eDonkey2000 (another P2P later to become known as eMule) program which did not have the security limitations of previous P2P clients as it was much faster to decentralize and allow open sharing and indexing. Especially in the case of Napster, facilitating thousands of minor crimes led to a series of lawsuits launched by musicians against the company (Metallica, Dr. Dre, Madonna) but received praise from other artists (Radiohead, Dispatch, Editors) for allowing distribution of singles prior to an albums release. Eventually a larger lawsuit was filed against the company which eventually resulted in bankruptcy after a lawsuit (which inadvertently increased the services user numbers) filed by the RIAA resulting in Napster closing down their network and being blocked from selling the company without liquidating assets under Chapter 7 of the US Bankruptcy Act meaning that the company was forced to close. The name was later sold to Swedish pornography company PMG who run it as a paid for service using similar looking software. AudioGalaxy was also sued and shut down as its out of court settlement rendered the service effectively useless and resulted in the services user base abandoning it en ma sse as a result AG too, opened a pay service to distribute music. In efforts to decentralize and avoid federal prosecution, modern networks designed for file sharing are de-centralized, often encrypted and use proxies to disguise IP addresses, for these reasons modern networks make it much less likely for a user to be discovered and served with a court order or other legal reprimand. A de-centralized system does not have a server which holds the files but instead a server that indexes a list of all available files rather than storing them. Most modern p2p systems also use (as mentioned previously) a process of encryption and proxy servers to make them untraceable. The servers often do not ask uploaders and downloaders of content to register accounts as they have previously done, this prevents user name linking: a process that the CIA reportedly used wherein they would search a napster username through a series of websites trying to gain personal data on a pirate in order to find and prosecute them. Another security feature of modern P2P protocols is the streaming swarm structure which works on a rarest first basis, splitting files into multiple parts and downloading these parts (to be reconstructed into a usable file on the leech (downloading) computer) rather than an actual file. As none of these individual parts is usable as the intended finished product on its own Swedish law allows the redistribution under its own piracy laws for this reason, the most prolific pirating groups are based in the country. One such group is the Swedish pirate political party called Piratbyran, the Piratbyran, (whose motto Pirate and Proud has itself caused problems for the group) this organised group has demanded that (along with the Pirates website piratgruppen.org) pirates be treated fairly by the law of the world as they believe they have the right to appraise things and decide if they are worth purchasing before doing so. For this reason, Piratbyran have set up Kopimi, a copywright alternative (said copyme) which declares others right to use your work as they see fit (this being a more extreme version of many other previously concocted alternatives like creative commons which permit a user the right to use works for non commercial reasons of their choice) for anything at all. The group also used Bram Cohens bit torrent protocol and created the worlds largest tracker a website that indexes all of the files available through the protocol which is called ThePirateBay.com (a.k.a. TPB), this site is distributed in over 20 languages and is currently the most popular tracker for the most advanced, secure and efficient protocol that is commercially available at this time. They are however intending to create their own protocol to remove their reliance in Bram Cohen (the creator) who has recently cut distribution deals with Hollywood film studios and is believed to be considering taking the protocol commercial. Governments across the world are certainly taking note, shown in hundreds of adverts which have only proven ineffective thus far. In the USA and the UK the governments have been running multiple adverts against piracy on legally purchased DVD videos and Blu ray / High Definition DVDs which are fairly useless: the advert assumes You wouldnt steal and lists a series of items before telling you piracy is a crime and showing w young girl getting up from her computer where she is downloading a film and walking out of the door. Most people tend to be offended at the fact that, after legally paying for something, they are forced to watch an advert telling them not to steal. This string of adverts alone has caused a series of parody adverts which take off the script of the original You might steal a book and even inspired a film called Steal this movie. Of course there are also positive sides to the increase in stealing and sharing among internet users, the little guy for example is heard far more than the major executive, companies are embracing the freedom culture and popular bands are pre releasing their albums for free to gain fan support. Sharing is even curing cancer! A largely adopted project ([emailprotected]) launched by a US university is folding protein strings over a massive decentralized network in an effort to discover a cancer cure or prevention in lieu of the supercomputer they would normally require. Those passing records about in the early days probably never saw that coming when they connected their first networks! Back in the early 1980s, piracy (albeit not online) was rife amongst office workers and the computer competent, these early criminals would exchange software through floppy disk and share records between each other. As the 90s started and the first networks were being created within offices, the stealing only increased as files could be copied between computer terminals via cable rather than by hand. Now, with the age of the internet: it is estimated that over 300 million of the worlds population routinely steal information and data over the internet with millions more borrowing DVDs and books from each other, whether or not these people are stealing more or less because of the internet is unquestionable, with our ability to access millions and millions of people we are able to share and steal far more than we previously could have done and this only provides incentive to give and take more than we would normally have done in a spirit of world community that is evoked by groups that exist in this sphere such as piratgruppen and the piratbyran. References: [1] English Wikipedia 18:06 18:09February 7th 2008 Pages on: Peer to peer file sharing, torrent, napster, audiogalaxy, warez, piratbyran or piratgruppen all saved complete to maintain coherence throughout the essay [2] Piratgruppen.org, Piratbyran or The Pirate Bay Blog, all saved complete to maintain coherence throughout the essay as of 18:17 18:23 February 7th 2008

Essay --

CHAPTER NO 5 Adjustments & maintenance 5.1 Capillary Tube 5.2 Priming 5.3 Pressure Gauge Fitting 5.4 Relief Valve 5.5 Pressure Adjustment 5.6 PD Pump System Flow Diagram 5.7 External Relief Valve Adjustment 5.8 Internal Relief Valve Adjustment 5.9 Motor Lubrication 5.1 Capillary Tube:- A capillary tube is a narrow, long tube of constant diameter. In refrigeration application of capillary tube, the surface tension is not important. Tube length limit from 1.0 m to 6 m and the diameters of refrigerant capillary tubes limit from 0.5 mm to 3 mm. Due to the following two factors the pressure reduction in a capillary tube occurs: The frictional resistance offered by tube walls refrigerant has to overcome. Than that of the liquid the density of vapor is less. As it flows in the tube the average density of refrigerant decreases. The increase in acceleration or velocity of the refrigerant requires pressure drop. 5.2 Priming:- Liquid pumps can lose prime and to get the pump started this will require the pump to be primed by adding liquid to the pump and inlet pipes. Loss of "prime" ...

Marketing Warfare in the Zimbabwean Mobile Sector Essay

Introduction The concept that marketing is warfare can be said to be largely true in respect of the Zimbabwean mobile sector where players have drawn lessons from established battlefield concepts of planning, maneuvering and outwitting fellow players in order to stay ahead of the pack. However the marketing is warfare concept does not adequately charectirise the competitive nature of the mobile industry as there are other factors to be taken into consideration such as customer needs. The mobile sector was introduced in Zimbabwe by Strive Masiyiwa through his Econet brand. A protracted battle with authority ensured before he was finally granted the licence to operate a mobile network. In the meantime, Net-one was granted a licence to operate and started offering Mobile phone services in 1996 followed by Net-one which was granted a licence in 1998 with Econet being the last to enter the market after its legal battle in July 1998. The mobile sector has since grown to incorporate other players who offer mobile services such as Africom, Broadacom and most recently Tel one who offer the (086) mobile line range. Going by the concept that marketing is warfare, the increase in players thus equates to an increase in the number of armies in the battlefield. This essay shall analyse how the players in the mobile sector industry have utilized well known battlefield strategies in order to control the giant share in the mobile industry. ‘Marketing is warfare’ defined Al Ries and Jack Trout have drawn a parallel between military warfare and the competitive strategies employed by competitors in the marketplace. Ries and Trout propose that there are four strategies that can be used in fighting a marketing war; defensive, offensive, flanking and guerrilla tactics. In any industry there is a market leader, market challenger, market follower and market niche. The market leader employs the defensive strategy in order to maintain its position as market leader and to expand its market share further. It has to continuously protect its market share from offensive attacks by its competitors. The market challenger is the one which follows behind the market leader and can employ offensive tactics to out rightly attack the market leader and its smaller competitors in order to increase its market share. It can also choose to accept its position as a market challenger and fight to maintain and defend their position as such. The market follower is much smaller and commands a smaller share of the market. It can chose to use the flank attacks which is an indirect approach rather than the offensive which can prove to be a more expensive and less effective method. The market follower recognizes the areas of the market not being covered by the market leader and challenger and focuses its attention on those areas in order to gain competitive advantage. Econet as the Market Leader Econet, commands about 58% of the mobile market in Zimbabwe with about 8million subscribers whilst Telecel has a market share of about 28% with subscribers amounting to 2.5 million.Net-One is last with a market share of around 15% and a subscriber base of 700 000. The above statistics clearly show that Econet is the market leader in the Zimbabwean mobile sector. However this has not always been the position as Net-one, the first to offer mobile services in Zimbabwe was at one time the market leader. This could be attributed to the fact that Net- one was the first to provide mobile services with Telecel and Econet entering the fray two years after net- One had already started providing services to the market. As such it was only normal that Net-One was the market leader at this stage. Due to the economic challenges experienced by the country especially the period before 2008, Net-One failed to maintain its position as market leader resulting in Econet taking over that position Amongst the tactics used by Econet to gain its position as market leader, is the offensive tactic. It quickly came in to increase its market share by increasing its subscriber base. This it did by upgrading their capacity to enable them to sign up as many new customers as possible. Econet took advantage of the fact that initially, mobile services were a scarce commodity and a preserve of the elite, to outwit its competitors by increasing its subscriber base and flooding the market with its mobile lines way before its competitors followed suit. Another factor which might have contributed to the rise of Econet to the position of market leader is the fact that, for it to get its licence to operate, Econet went through a protracted battle with the authorities even though they had come up with the idea to introduce mobile services in Zimbabwe. This protracted battle endeared the public to Econet as it was a general perception that Econet was being victmised. Consequently when it launched its own mobile services it had already won the loyalty of customers way before it started offering the service. Mobile defence. When it gained the position of market leader Econet then adopted the defensive strategy in order to maintain its position as such. It did this by a continued increase in its subscriber base whilst at the same time introducing new products so as to lure more customers. By continuously increasing its capacity in terms of the subscriber base, Econet ensured that it shut out its competitors, who due to a lack of resources were not able to match Econet’s continued rapid growth.by so doing Econet used the mobile defence strategy which entails more than just a leader maintaining a fotress position whilst assuming that its competitors will never catch up. In the mobile defence strategy however, the market leader, ‘concentrates upon market broadening and diversification.’ (Gilligan) Econet also went about the business of expanding its network coverage area. It did this hot in pursuit of Net-One which had gone on a network expansion drive, particularly in the rural areas an area which Econet had not yet penetrated. Econet went on a counter- offensive attack and expanded its network faster and wider than its competitors thus maintaining its position of market leader. This method was used by Cadillac when faced with stiff competition from Mercedes. It went on to produce a newer and better model than that which had been released by Mercedes. This is the method which was applied by Econet, because even though Net-One’s now covered the rural areas which previously had no access to mobile services, Econet’s network coverage was now bigger and even wider than any of its competitors. Since attaining its market leader position, Econet has worked on developing new products and services to maintain its present customers and to lure more customers. For instance, Econet introduced the Ecolife service to provide lie assurance services to its customers. This was a means of Econet diversifying from its main services and also worked to ensure that customers from other networks could migrate to Econet as their networks were not providing a similar service. On the other hand, Econet might have offered this product before doing their homework as regards their capacity to offer the product as they had to withdraw it following disputes with their partner. In order to maintain its market share whilst at the same time making meaningful inroads into hitherto unconquered territory, Econet was also the first one to introduce 3G services which enabled its customers to send and receive multimedia messages. The introduction of this service was long overdue as most of its customers already owned phones which could perform this task. The fact that it did so before any of its competitors did gave Econet a competitive advantage. In further diversifying, Econet ventured into internet services through its division Ecoweb. It further developed this concept by ensuring that it was the first to offer internet services on its mobile platform thus enabling users to access internet services on their mobile phones. Counter-offensive defensive When Net-One and Telecel introduced mobile banking through ‘One wallet’ and ‘Isikhwama’ respectively, Econet launched a counter- offensive defence by launching its own Ecocash. A counter-offensive attack is one in which the market leader responds to an attack by the market challenger. As they say that a bigger army has got an upper hand and is more likely to overpower the smaller armies, Econet could afford to embark on massive advertisement and roll out of their new product so as to outdo its competitors. Econet used all its resources and went into overdrive marketing Ecocash. This had the impact of overshadowing Telecel and Net-One’s own mobile banking services to the point that it is now as good as if they do not exist. Econet used the counter offensive defence in order to ensure that its competitors’ new products had a still birth. Using its enormous resources as the market leader, Econet went on to roll out its programme by recruiting agents all over the country, rural and urban areas alike which also serve as a marketing tool for them. By allowing its competitors to introduce their new products before coming in from behind after realizing that the product was viable, Econet also used a marketing strategy known as ‘constructive following’(Mercer1996). Econet took advantage of the gap in its competitors who, although they had a good idea, did not have as much resources as the market leader to roll out the programme as effectively as Econet did. In this particular instance it can be said that Econet went ahead to counter attack its competitors as it did not spare any resources in ensuring that the product gained attention. Furthermore it has set to flex its muscles by preventing Telecel and its partner Cabs, access to its customers through their ‘Textacash’ product. Position defence The position defence is a strategy used by a market leader to erect barrier around its company and ensure that its brand position is invincible. This can be done through massive advertisements and promotions to ingrain its position as the market leader. Econet has invested a lot of money in entrenching in the mind of the customer that theirs is the best brand to such an extent that even their competitors might also believe that this is a fact. Its vast profit margins ensure that it has the money to dominate the advertising sector and to promote its brand as the leading brand. The ‘Inspired to change your world’ catch phrase is used to imprint in the consumer’s mind that only their company can bring positive change to the consumer’s life and that the purpose of its very existence is to provide the best service to its customers through continued innovation. All throughout the country, Econet has put up billboards asserting its position as the market leader. This has the effect of making their presence felt not only by its competitors but society at large. The net effect of this is that its competitors will end up believing in Econet’s assertion that its position as market leader is unassailable thus preventing/ reducing attacks from competitors. Econet has also endeared itself to its customers through various social corporate responsibility activities such as Capernaum trust, Joshua Nkomo Scholarship fund and the National Health Trust. These activities enhance Econet’s competitive advantage as people begin to perceive it as a caring organization which is not just after their money. Telecel as the Market Challenger From the above statistics, it is can be deduced that Telecel is the market challenger. As a market challenger, Michael Porter suggests that a market challenger has three ways in which to offset the market leader’s advantage: i) By creating a competitive advantage in cost or differentiation. ii) By neutralizing the leader’s strong points. iii) By setting up a defence against counter- attack by the market leader. Telecel has been able to employ one or more of these tactics as the market challenger through various promotions and incentives to give it a competitive edge against the market leader. A market challenger also has to decide whom to challenge between the market leader and the market follower. Frontal attack The frontal attack is a military tactic in which the enemy is attacked head on. As a marketing tool, it involves the market challenger matching the market leader product for product and price for price (C. Gilligan 2010, pg 487). Telecel has kept itself on Econet’s heels by trying to keep abreast of all new products offered by Econet. Even though Econet was the first one to launch 3G services and mobile internet services, Telecel also quickly followed suit offering the same service to its customers and at similar cost. By so doing, it made sure that it did not lose a substantial number of customers to Econet seeking a better service. However a frontal attack is not always the best method as it very expensive and risky considering that the market challenger is dealing with a well resourced competitor. Not to be outdone by Econet, Telecel has also launched its own social corporate responsibility initiative through supporting old people’s homes which also can be seen as a frontal attack on its competitor. Flank attacks Telecel has taken advantage of those areas in which the market leader is weak in order to assert itself as a superior brand. This strategy is called the frontal attack and is less risky and less costly than the frontal attack. Telecel has identified those products that Econet does not provide and its weaknesses to fill the void left by Econet. A good example is the pre activated lines which are being offered by Telecel. Econet does not offer the same service, the result being that it takes longer for a customer’s new line to be activated than for a Telecel customer. This gives Telecel a competitive advantage over Econet. Telecel also provides airtime on credit up to a certain limit, another service which Econet does not provide. Through this product, Telecel customers can use airtime then pay for it later upon topping up their pre-paid lines. Upon purchasing a new mobile line, it is mandatory that one registers their details with their service provider before accessing service. Telecel has provided for this service to be provided via the phone without the need for filling in of forms. On the other hand Econet does not have a similar facility and one actually has to visit their offices to fill the forms with a considerable waiting period. Telecel was also the first one to provide call me back facility. This facility enables a customer without credit to send a message for another subscriber to call them back. Econet then launched a counter- offensive defense by immediately following suit. Nonetheless, Telecel still has the upper hand in terms of customer satisfaction as their subscribers are allowed to send call me backs across all networks. Econet on the other hand, only allows call me backs on its own network. This could give Telecel an advantage resulting in customer migration from Econet to Telecel, for those who require the service to be across the board. Telecel has consistently looked at ways to outwit their market leader by taking advantage of those service gaps left by Econet. Telecel took advantage of the social media platforms by being the first to encourage the market to like them on Facebook before Econet did. Econet has since taken a counter- offensive response by also signing up on the social network platform. Telecel also took the lead on teletunes a service whereby a caller can listen to a tune whilst waiting for their call to be connected. It also initiated a quiz facility where its customers would stand a chance to win prizes if they answered the questions correctly. All this enhanced Telecel’s brand as it would constantly seek to provide a differentiated service from that of its competitors. Telecel offered mobile banking services before Econet did. Econet immediately launched a massive counter-offensive as outlined above. This shows that it is a risky business to attack the market leader, as it has more than enough resources to counter the offensive and even surpasses the market challenger. Guerilla tactics These tactics entails hit and run moves which are designed to keep the competitor off balance. This can be in the form of temporary price reductions as Telecel did with the introduction of ‘mega juice’ airtime where their customers would get massive discounts within the network after topping up their airtime. This also worked to increase product as customers would buy more airtime knowing that they will receive bonuses. Telecel also reduced the price of their sim card starter packs as compared to those of their competitors. It can actually be argued that these two tactics alone helped Telecel to overtake its competitors from behind thus becoming the second largest mobile network in Zimbabwe. Guerilla warfare can also be by way of product comparisons. When Econet changed its platform from ‘091’ to ‘0772’ whilst Telecel was changing its own from ‘023’ to ‘072’, Telecel took advantage of this changeover to put its product in comparison with Econet. Previously Econet was associated with the elite, whilst on the other hand Telecel was associated with the less affluent. However with the changeover of the identifying numbers the difference was no longer notable. Telecel released advertisements encouraging people to ‘†¦.move over to Telecel since they were changing numbers anyway’. On its website in an apparent dig on the market leader Telecel says ‘We might not be the biggest but we are the best’ Telecel also underwent rebranding and increased advertisements and visibility. It also gives a statement that you do not have to be the biggest in order to be the best. Net-one as the market follower. Net-one having is the market follower in terms of the above statistics. It has the option of employing the following tactics: i) Product imitation or the me-too strategy ii) Guerilla tactics through price reduction iii) Use their Research and Development effectively Net- One moved from being the market leader to being the market follower due. This could be attributed to the economic meltdown between 2002 and 2009 and also the introduction of United States Dollar. Net- One lost a lot of revenue as it had established a niche market among the corporate and parastatals that preferred its contract line service. The introduction of the United States Dollar meant that all money owed under the Zimbabwe Dollar era was lost. Net-One has embarked on a number of warfare tactics in order to regain its market leader position. Initially, Net-one sought to regain its position as market leader through an aggressive network expansion drive. Net-One used the flanking attack by ensuring that they expanded to the rural areas whereas all its counterparts were concentrating on the urban areas. Thus Net-One took advantage of the gaps left by its competitors to gain competitive advantage. Econet however countered by expanding its network even wider than Net-One. Nevertheless, Net-One is still perceived to be the network that is easily accessible in the rural areas. Net-one has used the me-too strategy by also introducing airtime promotions and bonuses for topping up airtime. This it has done in imitation of the promotions done by Telecel under the ‘mega-juice’ promotion. It is reported that these promotions have resulted in it growing its subscriber by 500 000 subscribers. Net-One has also engaged in frontal attack in dealing with its competitors. In 2006 when Econet offered to sponsor the national Premier Soccer League (P.S.L), Net-One countered by offering to sponsor a team in the P.S.L. This would result in promotion conflict as Econet wanted players’ uniforms to all bear its brand whereas the Net-One sponsored team would also be required to wear the Net-One logo. In the end Econet pulled out of the sponsorship deal. Shortfalls of warfare marketing strategy. It has been argued that the warfare strategy’s shortfall is that it concentrates mainly on competitors moves whilst forgetting the customer. It has been proposed that there needs to be a strong focus upon the customer and that the organization must be customer-led. The marketing is warfare concept leads to too much aggression and sometimes a company can lose sight of its own objectives and or its own customers’ needs. This can have a negative impact on its performance as the company engages in unnecessary aggression. On the other hand, one cannot be purely customer –oriented as customers very often do not realize what they want and relying on customer opinions can be misguiding. Conclusion Marketing has been likened to a football match where one cannot just concentrate on the game without looking at his opponents’ because they will not win the game. From the above it can be said that indeed if the players in the mobile sector were to totally ignore their competitors they would not gain competitive advantage. However the mobile sector should also concentrate on their customers if they are to give their customers value. Overall it should be pointed out that the competition strategies highlighted above result in value addition for customers as players try to outdo each other. References †¢ http://www.brandingstrategyinsider.com †¢ http://www.econet.co.zw †¢ http://www.netone.co.zw †¢ http://www.telecel.co.zw †¢ http://www.techzim.co.zw †¢ Gilligan C. et al [2009] Strategic Marketing Planning , 2nd Edition Butterworth-Heinmann United Kingdom. †¢ Hooley G. et al [2012] Marketing Strategy & Competitive Positioning 5th Edition Prentice Hall International, United Kingdom. †¢ Kotler P. et al†¦Ã¢â‚¬ ¦ †¢ Mercer D. [1998] Marketing 2nd Edition Blackwell Publishers United Kingdom.

Difference and Usages Between To and Too

Sometimes a seemingly small error can turn a great paper into a dud. Using to when you should have used too might seem like a small matter to you, but it can be one of those errors that make the red ink pens fly. This is one mix-up that makes teachers and professors crazy! The key to remembering when to use too instead of to is the extra o in too. The word too is used when youre referring to an extra or excessive amount of something. For instance: Im too tired to do another math problem. (excessively tired)Ive eaten too many blueberries and Im feeling sick. (an excessive amount)Im coming to your party too. (as an extra person)I think the school day starts too early. (excessively early) The word to has many uses. 1. It can be a preposition expressing a certain direction or location: I am going to the coffee shop. 2. It can be a proposition that identifies a thing or person being affected by something: That situation seems crazy to me. 3. It can make up (or indicate) an infinitive verb form. Marigold loves to sing.To live well is my goal. More Tips for Using Too If you are already in the habit of mixing to and too, it will take a little practice to correct yourself. They key is to stop and make a conscious decision each time you start to write the word to. Ask yourself if: You could substitute the word very.You could substitute the word excessively.You are dealing with an increase in number or degree of something.You could substitute the word also.Youre talking about going past a certain limit.You could substitute the word exceedingly. Notice how each case above deals with the notion of an extra amount? Just think about that extra o in too as you write and proofread. Youll be cured of a bad habit in no time!

Mexican Immigrants And The United States Essay - 1331 Words

While Colombian immigrants are relative newcomers immigrating to the United States, their figures began to increase greatly during the last few decades. â€Å"By 2008, Colombians were the largest South American immigrant group in the United States, accounting for nearly thirty percent of all South Americans in the country† (Murnan). Like many of the other Latin American countries, Colombia’s political instability has played the biggest role in motivating people to leave the country and immigrate to the United States in search of a better and safer way of life. Colombia has, in fact, lacked political stability since it became independent from the Spanish Empire in 1819. Since their first arrival in the United States, Colombians have worked hard to establish their own identity among the many different Hispanic populations and to find their place within conventional America. However, despite this, many immigrants often suffer the effects of stereotyping and discrimination because of the many negative American perceptions of Colombia as a drug-trafficking, criminal country, even though a very tiny number of Colombians in the United States happen to engage in any of these illegal activities. Carmen Foster, the subject of this paper, was born in Bogota, Colombia and moved to San Francisco, California when her parents divorced at the age of fifteen. Prior to immigrating, however, both Carmen and her two siblings attended a bilingual British school from the age of five. All subjectsShow MoreRelatedMexican Immigrants And The United States1602 Words   |  7 Pagesborn child of her parents. The state she was born in is a small border town that connects to the California border. She was born into a lower class family that was struggling to make ends meet and at the age of five she migrated to the United States with her mother. During this period of time there was a large influx of Mexican migration to the United States that began in the early 20th century. There was a large demand for labor in the United States and the Mexican economy was struggling due to theRead MoreMexican Immigrants in United States Essay3845 Words   |  16 PagesMexican Immigrants in United States It is clear that the US is finding the constant flow of would-be Mexican immigrants an increasing problem, as is shown by the fact that their Border Patrol budget increased by 180% between 1993 and 1998, to reach a total of $4.2 billion by 1999. The USA will be employing 11,000 people to guard the border by September 2002, and 17,000 by 2008. But why does America see Mexican migrants as such a problem? And why do so many people considerRead MoreImpact Of Mexican Immigrants On The United States Society1545 Words   |  7 Pages1102 (03) 31 October, 2017 Impact of Mexican immigrants to the United States society Americans are celebrating their identity and heritage as well-known nation for immigrants especially the Mexicans. There is a solid base of help for preceded with migration as a vital element for economic growth and as a key component of a cosmopolitan culture among numerous Americans. Around 60 million individuals, more than one-fifth of the total populace of the United States, are settlers or the offspring of foreignersRead MoreDrawing Lines and Crossing Them: A Look at the Complexities of the US-Mexico Border900 Words   |  4 Pages but the absorption of fifty different peoples.† Over the course of its history, the United States has evolved into the country of all countries – in more ways than one. Not only is the US comprised of an array of people from varying locations worldwide, but it is also one of the most desirable destinations for immigrant transfer. The idea of American exceptionalism has resulted in the steady influx of immigrant masses over the course of history which in return has resulted not only in the country’sRead MoreThe United Farm Workers Movement: Cesar Chavez Essay1114 Words   |  5 Pagesrights, United Farm workers, etc. During the 1960’s the American culture would start to change because of these movements. The United Farm Workers movement for example fought for the rights of Mexic an americans. Their goal during the 1960’s was to get decent working conditions and more job opportunities. The United Farm Workers movement was led primarily by Dolores Huerta, Gilbert Padilla, and Cesar Chavez. Cesar Chavez coordinated the protests, and was at the time the President of the United Farm workersRead MoreBecoming Mexican American: Ethnicity, Culture, And Identity1553 Words   |  7 PagesBecoming Mexican American: Ethnicity, Culture, and Identity in Chicano Los Angeles, 1900-1945 The immigration story of the United States includes groups of individuals from many different countries, one such group was that of the U.S.’s southern neighbor Mexico. In the book, Becoming Mexican American: Ethnicity, Culture, and Identity in Chicano Los Angeles, 1900-1945, George J. Sà ¡nchez writes about the Mexican immigrants’ experience migrating to California and settling there, particularly in theRead MoreMexican Migration And The United States916 Words   |  4 PagesSabestian Trevino Mexican Migration to the United States The article chosen is â€Å"U.S. policy and Mexican Migration to the United States† written by Katharine M. Donato (1992) she is a professor of sociology whom discusses the analysis of immigrants who come to the U.S. on worker permits to work for several months to work the agricultural job which are very low on employment. This article corresponds to the results being analysed on Mexican immigration, whom it shows that there were three differentRead MoreMexican Immigration in the United States of America Essay1182 Words   |  5 Pagesmany immigrants have about the United States. They naively believe for it to be the â€Å"land of opportunity†. Originally the United States was founded and settled by immigrants. Many immigrants, such as Mexicans, Eastern Europeans, Jews, and others from countries around the world came to America to escape war, poverty, famine, and/or religious prosecution. Some also chose to immigrate to take advantage of the opportunities and promise s that America held. One such major group of people is Mexicans. BeingRead MoreThe United States Has Been A Target For Many Immigrants1365 Words   |  6 PagesThe United States has been a target for many immigrants across the globe and is seen as a beacon of hope and opportunity. Ever since the first non-Americans arrived to the United States, for that reason, these immigrants were placed into specific categories in order to be differentiated from different groups of people. The name for the group that an immigrant would be placed, depended usually where the person came from, in some cases their religion or their nativity. The force placement into theseRead MoreMexican Immigration And The United States Essay1175 Words   |  5 PagesDuring the last two centuries Mexican migration to the United States have changed the culture and economic values of this nation. Coming from a country where only the rich can strive and the poor struggles to survive. Mexican immigrants risk their liv es to come to this country for an opportunity to a better life and to support their families back home. With their journey to this nation they bring their culture and language, involving the American culture in many ways. They come to also face many

No Church in the Wild Analysis Essay - 1650 Words

Ryan Jones Professor Brian Burkhart College Composition I 13 November 2012 â€Å"No Church in the Wild†: From a Theologic Standpoint With the release of their newest CD, Watch the Throne, many of Jay-Z and Kanye West’s most exclusive tracks have come under scrutiny. One particular song containing debatable yet obvious theological symbolism is â€Å"No Church in the Wild.† Citing and exclaiming their religious and social beliefs, as well as their activities in today’s society in this new song, Kanye West and Shawn Carter (Jay-Z) show deep symbolism of today’s culture, the influence of Plato and Socrates on them, as well as their controversial lifestyles. Also, containing a featured chorus by Frank Ocean and a bridge by The-Dream, these parts†¦show more content†¦It transitions from â€Å"the wild† being a literal wild to being a â€Å"state of nature† like love. As stated, he says, â€Å"I stand by you, walk through the fire, Your love is my scripture, Let me into your encryption.† The-Dream th inks of â€Å"the wild† as life, as we fight through it in search of this love. With the conclusion of the bridge, Kanye West’s verse begins and he begins by comparing a woman’s black, cocaine-covered skin to zebra stripes. He then states in the fifth line, â€Å"We formed a new religion...† As the verse unfolds, we can see that Kanye West lives this life where he places the highest value on sexual pleasure and exploration with drugs. As long as sexual partners are open and trusting of one another, it is okay to go outside of their relationship for sex. He believes monogamy limits life to only one love. Kanye talks about a girl he met during a crazy night. He says she had â€Å"Two tattoos one read ‘No Apologies,’ the other said ‘Love is Cursed by Monogamy.’† Kanye believes that monogamy kills and limits love, so why does society believe that it should limit it’s love to one person? Kanye ends his verse by stating à ¢â‚¬Å"When we die the money we can’t keep, But we probably spend it all cause the pain ain’t cheap, preach.† Kanye West is honest in his verse. When we die, we can’t keep the money or the material possessions we gainedShow MoreRelatedOrganized Religion Versus Sprituality in William Blakes Poetry990 Words   |  4 Pagesmovement of the 20th century. In â€Å"The Garden of Love†, the conflict between organized religion and individual thought is the constant idea throughout the poem. Blakes colorful use of imagery and heavy symbolism express his resentment toward the church. He makes it obvious how he feels, that it is restrictive in nature and hinders him from expressing his loves, joys, and desires. The poem begins with the narrator lying beside a river, where â€Å"love lay sleeping†. Blake laying with love on the riverbankRead MoreEssay on 49183397 ENG1502 02 MARK0701001035 Words   |  5 Pages Index Semester 2 Assignment 2: Discourse analysis a) Collect 5 signs or posters which appear within the same environment, this could be your local church, mall, school, airport, workplace etc. ......................................................................................3 Bibliography.........................................................................5 Declaration Regarding Plagiarism.....................................6 5 signs Analysis of features (3 features per sign @ 2 marksRead MoreTell the Women WeRe Going1034 Words   |  5 Pagesthe women we’re going Analysis of the Raymond Carver short story In my analysis of â€Å"Tell the women we’re going†, I have chosen to write a brief resume of the short story. Afterwards I will analyze the relationship between men and women and discuss how the story relates to the frontier theme, and how the wilderness is depicted. Furthermore I have used the Hollywood model to analyze the short story. I believe that the short story is very suitable to this type of analysis, because his style of writingRead MoreEssay on Hazel Motes Spiritual Struggle1351 Words   |  6 Pages The central spiritual struggle of the book is that of the character Hazel Motes. The protagonist goes through not simply one but several conversions throughout the book. His spiritual quest is his realization of the Church Without Jesus, and his search for a new jesus. As analysis in this paper will elucidate, Hazel spiritual arc is a critique of approaches to knowing God. The first such method, nihilism, is a belief in nothing. This exists not only as a reject ion of belief in an areligious senseRead MoreAthanasia: Human Impermanence and the Journey for Eternal Life in the Epic of Gilgamesh1740 Words   |  7 Pagesevident the innate rhythm of life, which represents the link that he has with nature. With love, and self-realization, Enkidu eventually becomes a friend to Gilgamesh. Readers are able to see the merging of Gilgamesh’s divine stature with Enkidu’s wild nature, which in turn changes Enkidu from a simple beast to a figure that is larger than life (Harris 122). He essentially becomes an equal to Gilgamesh. Enkidu undergoes the following transformation: From the barbarian man that he once was, EnkiduRead MorePhilip Larkin1040 Words   |  5 Pagesexperiences. Church going is one of his most cynical poems. Even the title is cynical.† Church going† can mean going to church, or the fact that in his opinion the church is disappearing. 1st line is cynical. Larkin only goes in when nothing is going on, but in his opinion nothing important is ever going on in a church. Shows his disdainful attitude to church with phrases such as another church little books some brass and stuff up the holy end He is disrespectful, uncaring to church. He pronouncesRead MoreAnalysis Of Mark Van Dorens The Scarlet Letter851 Words   |  4 Pagesâ€Å"The Scarlet Letter† is a modern classic of American literature written about controversy and published with controversy. In his analysis, Mark Van Doren criticizes Hawthorne by writing, â€Å"never before has Hawthorne dealt with stuff so solid; and never again will he be so able or content to let his people determine his plot.† In regards to â€Å"The Scarlet Letter,† Van Doren d escribes the novel as â€Å"brief though it is and barren of incident though is seems, is packed with pictures and events; real atRead MoreA Performance Analysis Of Tarry Flynn1307 Words   |  6 PagesA Performance Analysis of Tarry Flynn ‘Tarry felt he wasn’t a Christian. His gods were in poetry, in the fields, in living things.’ Wayne Jordan’s production on Tarry Flynn in The Lir on Monday 20th October, opened with an enactment of village commotion. Stylised swarms of characters entered and exited from every corner of the theatre-in-the-round, each concerned with their own activity. As the rhythm, speed and energy climaxed Tarry Flynn enters and Mary Reilly is knocked off her bike. It laterRead MoreAnalysis Of Arthur Miller s The Crucible 961 Words   |  4 Pages Movie paper analysis of The crucible The circumstance brought upon a person can change them greatly. The Crucible edited and rewritten by Arthur Miller, is a movie which takes place in Salem, Massachusetts in 1692. The leading actors are Daniel Day-Lewis as Proctor, Winona Ryder as Abigail, Paul Scofield as Judge Danforth, Joan Allen as Elizabeth, Bruce Davison as Parris, and Rob Campbell as Hale. It was directed by Nicholas Hytner and was Based on the witch hunt which surrounded MassachusettsRead MoreAnalysis Of Emily Dickinson s Misty Wall 1183 Words   |  5 PagesDickinson’s father was a Whig lawyer, and later worked in the Congregational Church until his middle age. Being a Puritan, the influence he had over his daughter was strong. Young girls at that time were educated to be full of purity and prudery. Dickinson was bold enough to show that girls feel strongly and love was a feeling everyone experiences. A good example is in her poem 249, â€Å"Wild Nights—Wild Nights!/Were I with thee/Wild Nights should be/Our luxury!† it refers to her night with her lover. Luxury